whitelisting
Nov 21, 2019
Facebook adds whitelisting to brand safety suite; admits it will 'never be perfect'
The platform is rolling out more rigorous brand-safety controls in acknowledgement it will "never be perfect" at removing harmful content.
Mar 16, 2017
Brand safety on a global scale and in real-time
A global marketplace needs smarter, more dynamic tools to prevent ads appearing next to unsavoury content.
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