wharton
Oct 23, 2017
Tip sheet: 5 ways to improve ecommerce average order value
Research shows companies that invest in retention marketing to reward customer loyalty and increase customer lifetime value are poised for long-run success.
Jan 7, 2013
OPINION: Drivers of change and the advertising company of the future
Saurabh Sharma, planning partner at Ogilvy & Mather Beijing, documents three changes in marketing communications that he has witnessed since he started his advertising career almost twelve years back, almost equally divided between India and China.
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