we communications
B2B messaging on ESG in China needs to be local, customer-focused, and relevant to resonate: WE Red Bridge report
WE Red Bridge’s most recent report ‘ESG means business in China’ focuses on the growing importance of ESG-linked themes for B2B companies in China and recommendations on how such initiatives need to be communicated.
Brands must get more practical in facing societal problems: study
WE’s latest Brands in Motion research reveals that consumers are still skeptical about companies' purpose commitments, and they want action on issues such as the cost of living.
Provide privacy or perish: WE study
Consumer understanding of data privacy is more sophisticated than ever, and brands should step up their game on protection, according to WE’s Brands in Motion study.
WE Red Bridge appoints China CEO
Nicky Wang gains the CEO title to succeed Penny Burgess who will transition into the role of executive chairman.
Pharma in focus: how the health sector can maintain its glow post-pandemic
At a roundtable hosted by Campaign and WE Communications, communications and marketing leaders from the healthcare industry discussed how they are responding to unprecedented levels of public scrutiny and why establishing trust among patients and stakeholders has never been more critical.
Lead with purpose from within, say brand leaders
Businesses need to double down on purposeful leadership to meet stakeholder expectations and drive employee engagement. Brand marketing and communications leaders came together to discuss how their organisations are prioritising purpose.
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