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OPINION: The digital talent gap
Why do we face a digital 'talent gap' when individuals with raw talent are everywhere you look? The industry, suggests Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific, needs to look within for the answers.
Opinion: What’s Rocked Your World?
In her final opinion piece for Campaign Asia-Pacific as president of Tribal DDB Asia-Pacific, Amanda King looks back over the past five years and takes a peek at our digital future.
OPINION: Are you being served?
Is shopping going out of style? Amanda King, president at Tribal DDB Asia-Pacific, says not if retailers stop fighting digital and embrace it instead.
OPINION: Is it possible for clients and agencies to really provide an ‘always on’ presence and is it really necessary?
Amanda King, president at Tribal DDB Asia-Pacific, argues the necessity for brands to be "always on" for their customers.
OPINION: Something happened in Cannes this year…
Amanda King, president of Tribal DDB Asia-Pacific, notes the changes in the industry atmosphere at Cannes.
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