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5 key trends from Mobile World Congress 2016
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Mar 1, 2016

5 key trends from Mobile World Congress 2016

Once a showcase of 'nearly there' products and services, the Mobile World Congress, which took place last week in Barcelona, is now full of technology that is ready for brands to take advantage of now.

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OPINION: Three 'brilliant' insights for marketers in the engagement age
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Jan 25, 2013

OPINION: Three 'brilliant' insights for marketers ...

Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia-Pacific, relays three key factors for marketers to employ in the era of engagement.

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DIGITAL DOWNLOADED: The age of brand networks
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Nov 8, 2012

DIGITAL DOWNLOADED: The age of brand networks

Campaign Asia-Pacific reporter Racheal Lee interviews Patrick Rona of Tribal DDB and DDB Group Asia Pacific in the above video, while below, Rona shares his belief that it’s time to dump the term ‘digital’ and start fusing creativity with technology to bring about a totally different brand experience.

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OPINION: It’s not all about technology
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Sep 13, 2012

OPINION: It’s not all about technology

Marketers and agencies must resist becoming enamored with technology for technology's sake at the expense of sensible marketing fundamentals, writes Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific.

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OPINION: Set aside the 'digital' versus 'traditional' debate
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Aug 16, 2012

OPINION: Set aside the 'digital' versus 'traditional...

It's high time the industry stops talking in terms of 'digital' versus 'traditional' and starts thinking about the role of digital generalists versus digital specialists, writes Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific.

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OPINION: The digital talent gap
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Jul 19, 2012

OPINION: The digital talent gap

Why do we face a digital 'talent gap' when individuals with raw talent are everywhere you look? The industry, suggests Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific, needs to look within for the answers.

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