trade

Oct 2, 2018

Gaining share in a trade war: Five tips for successful brand-building in China

As the storm clouds gather, international brands must prepare for continuous adaptation.

Jun 14, 2017

Belt and Road: a two-way street

China's Belt and Road initiative isn't just about exporting but opening up communication, says Weber Shandwick's Lydia Lee.

Oct 13, 2016

Spotify teams up with The Trade Desk on programmatic audio in Asia

The offering covers Southeast Asia, Australia and New Zealand.