takeshi kaneshiro
Jun 28, 2013
The week's top 10 most-read stories: Singapore's hawker-food throwdown, Cannes wrapup
ASIA-PACIFIC - SingTel's 'Hawker Heroes' challenge involving celebrity chef Gordon Ramsey attracts the most readers for the week, followed by parting thoughts from Cannes, Eva Air's glitzy (but empty) campaign and a profile of Lamborghini's Hong Kong marketing GM.
Nov 21, 2011
Lipton emphasises 'golden ratio' of milk tea with musical analogy
SHANGHAI - Lipton has released its 'golden ratio' musical campaign in China to establish itself as the leading milk tea expert, with the help of DDB.
Sep 8, 2010
DDB launches campaigns for Lipton starring Takeshi Kaneshiro in China
DDB Shanghai has completed the last of three campaigns in 2010 for Lipton China, having developed a cohesive effort that reinforces the brand’s international status as a world tea expert.
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