sony
Case study: How Final Fantasy reached new players on its 16th game
The 35-year-old video game series used athletes to bring new players around the world into the fold.
Sony entices new players with global #LiveFromPS5 campaign
Sony mimics a breaking-news channel to showcase some of its better-known PS5 games, including by apparently smashing a giant axe into the concrete of London's Southbank.
The top 10 headphone and audio brands in Asia-Pacific
Which brands have the ears of APAC consumers, both on a regional basis and in specific markets? Find out in this special report derived from Campaign's Asia's Top 1000 Brands research.
The top 10 mobile phone brands in Asia-Pacific
For better or worse, the power smartphones hold over us is pretty much unprecedented in the history of consumer products. Find out which brands people in Asia obsess over the most in this special report.
Sony breaks the ice with first PlayStation 5 global campaign
Work created by Adam & Eve/DDB.
Sony slips from the top 5 for the first time, as LG gains
ASIA's TOP 1000 BRANDS: Japanese electronics giant's struggles reflect a search for relevance in a fast-changing market where Korean competitors are ascendent.
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