sofy
Sofy BeFresh imprisons 'period people' to stand out in too-serious category
From Australia: ‘Sofy BeFresh No Escape’ for Unicharm by J. Walter Thompson Melbourne
Period pain got you down? Take an AR selfie with your sanitary pad
SHANGHAI - Leveraging the insight that periods, while a pain, also bring women together, JWT has created an augmented reality app that combines Chinese consumers’ love of technology, cute characters and selfies into a new branded platform for Sofy sanitary pads.
Unicharm rolls out new phase of micro drama for Sofy
SHANGHAI – Japanese hygiene product manufacturer Unicharm has launched a new wave of ‘Miss Sofy’-themed micro episodes to promote its Sofy Sanitary Napkins brand in China.
Unicharm rolls out new phase of micro drama for Sofy
SHANGHAI – Japanese hygiene product manufacturer Unicharm has launched a new wave of ‘Miss Sofy’-themed micro episodes to promote its Sofy Sanitary Napkins brand in China.
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