sms group
Mar 19, 2019
EMA winners: Best Brand Activation
Instead of a one-night launch show, the winning agency set up an experiential pop-up gym across Taiwan’s major cities.
Mar 19, 2019
EMA winners: Best Launch
Participants were treated to a show that produced a make-belief exploration that took them to 'space'.
Nov 21, 2018
Photos: Mercedes-Benz goes back to basics in C-Class launch
To break away from its luxury image, Mercedes-Benz launched its C-Class sedan models in Taichung with a pop-up gym.
Jul 9, 2018
SMS Group introduces creative residency
The programme will work much like an artist residency programme with benefits for both the agency and creative sides.
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