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2 days ago
‘I’m Worth It’: L'Oréal invites Chinese women to reflect on 50 years of famed slogan
This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.
Jan 20, 2016
Coca-Cola unites brands under 'Taste the Feeling' campaign
Coca-Cola has launched its biggest marketing campaign in a decade, uniting its four brands under one new tagline: 'Taste the Feeling'.
Feb 14, 2011
Vietnam Travel selects Cowan for tourism strategy
HANOI - Vietnam Travel National Administration (VTNA) has announced that Cowan Vietnam has been selected to handle the country’s tourism strategy, following a national contest.
Jul 2, 2010
Li Ning rebrands to 'Make the change' with new logo design
BEIJING – Chinese sports apparel brand Li Ning has redesigned its logo and launched a new tagline ‘Make the change’ as part of a bigger brand revitalisation plan for the coming three years.
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