sina
Sina Weibo hit with video-streaming ban from China regulators
Services shut down for broadcasting negative commentary on political and social news.
WeChat still lags Weibo for brand recall, not a good marketing tool—yet
SHANGHAI - While WeChat has gained exposure for its fast penetration in China and beyond, it is still yet to be truly entrenched as a dominant digital marketing tool, according to studies from marketing consultancy R3 and research advisory firm Forrester.
CMOs should be 'feverishly' adopting RTB: Brandscreen CEO
Brandscreen CEO Stuart Spiteri explains his belief that marketers must stop worrying and learn to love programmatic buying.
How to build a healthy online advertising market: FAME 2013
SHANGHAI - A China-focused panel at the FAME 2013 conference has concluded that to build a healthy online advertising market it's critical and essential to have mutual benefits, education and openness.
CASE STUDY: How Lenovo gained traction with marathon-marketing in China
MAINLAND CHINA - Lenovo has tried to expand the user base of its smartphones with the help of sports marketing, specifically in marathons.
Chinese social landscape goes beyond just a few media giants
Marketers often focus on the few social giants in China, such as Sina, Tencent and Renren, but while it is true that they dominate social usage, the landscape is far more complex than that. Myriad smaller players like Douban, Jiepang, and Papa offer specialised social tools and are popular in their own market segments, according to Xiaofeng Wang, Beijing-based analyst at Forrester Research.
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