rugby sevens
Local entrepreneurs talk to a rugby ball for HSBC Sevens campaign
Grey Group Hong Kong built a camera into a rugby ball to spotlight local businesses in a campaign for HSBC's commercial banking services.
Cigna enlists local and legendary rugby players for Sevens campaign
The insurance provider activates its Hong Kong Sevens sponsorship with help from national team members Salom Yiu Kam-shing and Chong Ka-yan, as well as All Blacks great Sir John Kirwan.
Cathay Pacific scores with new Rugby Sevens spots
Local Hong Kong culture hits the locker room in a fun campaign by Leo Burnett Hong Kong.
Cathay Pacific's Rugby Sevens promo heaped with well-deserved scorn
From Hong Kong: 'Welcome aboard the party' for Cathay Pacific
Enhancing fan experiences: Sports Matters
SINGAPORE - The utopian situation when it comes to sports sponsorships and the fan experience is to get every single one of them to a game.
IN PHOTOS: BT uses London Underground party theme to treat top customers at Rugby Sevens
The recent Hong Kong Rugby Sevens was not only a major international sports event, but also a popular fun day out for companies and brands to entertain local and overseas VIPs. British Telecom adopted the London Underground as the theme for its suite, where, according to the company, top customers enjoyed an atmosphere to rival the infamous South Stand.
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