richard bleasdale
Campaign Creation Stories: How Pocari Sweat and Dentsu sent a heroine on a fantastic journey
Otsuka Pharmaceuticals and Dentsu wanted to revitalise Pocari Sweat's brand message for young people in a post-pandemic world. See the astonishing, dreamlike film they came up with and hear the inside story of its creation directly from the brand and agency.
Campaign Creation Stories: How to make people 'GAF' about a loyalty program
The 'Give a Flybuys' campaign used an attitude-laced rap to give venerable Australian loyalty program Flybuys a new swagger. See the ad, then hear the inside story of its creation directly from the brand and agency partner CHE Proximity.
Campaign Creation Stories: An electrifying Thai zombie comedy
How Siampan Group and agency partner CJ Worx ended up deploying an army of the undead, Frankenstein's monster, and a catchy jingle to make people remember—and search for—car-battery brand Boliden.
Campaign Creation Stories: How Tourism New Zealand said 'Good morning, world' every day for a year
Campaign debuts a new series in which brand and agency leaders talk about how they collaborated to bring a great piece of work to life. In the premiere, Tourism NZ and Special Group discuss the somewhat insane idea of creating a daily brand video for a full year.
TSLA's new MD: My job is to "allow the founders to stay stupid"
Richard Bleasdale and Nicholas Ye explain why they decided to join forces at the Singapore independent.
The most successful agency-marketer partnerships drive category-beating growth
Marketers and agencies that focus on partnership deliver growth that is consistently better than the norm.
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