region

Sep 8, 2021

Is regional agency leadership still necessary?

SOUNDING BOARD: More agency networks are replacing APAC CEOs with international-level oversight. What's driving the move? And how important is it, really, for clients and networks to have regional leadership?

Jul 2, 2014

Why social media can never be a regional effort

Social media simply doesn’t lend itself to a one-size-fits-all solution, particularly in a region as diverse as Asia.