raya
How the year’s best Raya ad was made
The founders of Layar Lucida on challenging Raya ad tropes, their favourite Raya campaigns of yesteryear, and what late legend Yasmin Ahmad means to them as young Malay women.
Raya film festival: Watch ads from Julie’s, Petronas, McDonald’s and more
This year’s top prize goes to snack brand Julie’s, whose ad turned Raya stereotypes on its head and will be remembered for years to come.
Lessons from sifting Hari Raya Puasa travel trends
Data analysis yields insights for travel marketers, writes Sojern's Russell Young.
Petronas opts for nostalgic cheer over sadness this Aidilfitri
KUALA LUMPUR - This year, Petronas Malaysia's much anticipated annual commercial for Hari Raya Aidilfitri (the celebration marking the end of the month of Ramadan) steps away from the usual guilt-inducing tearjerk ads and focuses on the pure joy of family.
CASE STUDY: Telekom Malaysia updates Hari Raya greetings through Facebook
MALAYSIA - Telekom Malaysia’s youth platform, EveryoneConnects (EC), launched a personalised Raya greeting in Malaysia.
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