pantene
Letting your hair stand out, in a market where blending in is the norm
In hidebound Japan, Pantene and Grey encourage the LGBTQIA+ community to be their true selves, beginning with their hair and job hunt.
When job ads stipulate 'attractive' as a requirement
Believe it not, in 2020, some employers are posting job ads that say only 'attractive' candidates need apply. An Indonesia campaign for Pantene by Grey Group wants to change that by showing the personal impact.
Your hairdresser-slash-therapist will see you now
Women get not only a new look but also a new outlook on their failing relationships when they visit Pantene's 'Breakup salon' in a campaign by Grey Group Hong Kong.
Pantene touts success of Japan hair-freedom movement
THE WORK: #HairWeGo for Pantene by Grey Tokyo.
Hair 101: Pantene targets Chinese university students
THE WORK: 'Freshman fresh look' for Pantene by Grey Group Hong Kong.
Multinationals struggle to localise in Japan
The adage that people want to see themselves in a piece of advertising isn’t necessarily true, but they do need to be able to relate to it.
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