off the fence
Should agencies absorb their digital siblings?
As the work of digital agencies becomes more common, is now the time for them to be amalgamated under the wings of their more traditional parents. We've asked two media agency heads and two digital heads for their opinion.
Should agencies absorb their digital siblings?
As the work of digital agencies becomes more common, is now the time for them to be amalgamated under the wings of their more traditional parents. We've asked two media agency heads and two digital heads for their opinion.
Is China the promised land for in-game advertising?
User numbers are off the chart, but is China mature enough to justify the potential it offers for in-game advertisers?
Is China the promised land for in-game advertising?
User numbers are off the chart, but is China mature enough to justify the potential it offers for in-game advertisers?
Is privacy abused by digital media owners?
Google's street view mapping service and Facebook's sharing of data with other sites has highlighted concerns that media owners aren't ensuring sufficient privacy for their users.
Will m-commerce validate mobile marketing?
Mobile marketing has been talked up for years but has so far failed to deliver the expected rewards. Will improvements in m-commerce be the catalyst for change? We've asked a search engine marketer and the heads of a mobile, digital and media buying agency for their opinion.
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