nir wegrzyn

Oct 15, 2014

Time to kill the gender cliché?

Marketers and agrencies can't avoid something so fundamental as gender. The trick, writes Nir Wegrzyn, CEO of BrandOpus, is to use it in a way that's relevant.

Sep 25, 2014

In conversation: Nir Wegrzyn

SINGAPORE - At Spikes Asia, Nir Wegrzyn, chief executive of consultancy BrandOpus, spoke to Campaign on the topics of branding and research.