mothers
MullenLowe assists mothers reentering the workforce with ‘Momternship’ program
The initiative aims to help moms get back to work, build confidence, gain new skills needed in the more modern workforce and apply them in a supportive environment.
Dove creates a multitasking metaverse experience for busy moms
AD NUT'S RANT OF THE WEEK: Baby Dove's #RealMomsVillage proposes it can be a place where mothers in the Philippines can 'unwind, socialise and be productive all at once'. But do new mothers have time to 'gain incentives' in the metaverse?
How brands are failing to connect with millennial mothers
Millennial mothers in Asia are voicing their needs, accomplishments and worries unlike any previous generation. Yet brands are not sensibly tapping into this group.
How brands can help mums deal with guilt: MullenLowe
While women today are changing the conversation around motherhood, guilt and internal pressure persist. How can brands help?
Motherhood: The pursuit of modern
Attention planners: There's far more to mothers than you seem to be aware of. Here, Emma Gage of Flamingo attempts to cure you of your reductionist viewpoint and clue you in to the difficult—and evolving—challenge of being a modern mum.
Asia's millennial moms aren't all 'Tigers'
Six key findings for brands looking to communicate with Millennial Moms and three action points for marketers.
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