motherhood
Working mums: Let’s talk about flex
Why should job-seeking women feel that they need to pretend they have no interest in having children? The strategic director at Mutant (and mom of two) argues that they shouldn't.
Formula safety still a prime concern of Chinese mums
A Mintel study also highlights online versus offline preferences for buying particular products and the habits of more adventurous younger mums.
How brands can help mums deal with guilt: MullenLowe
While women today are changing the conversation around motherhood, guilt and internal pressure persist. How can brands help?
Motherhood: The pursuit of modern
Attention planners: There's far more to mothers than you seem to be aware of. Here, Emma Gage of Flamingo attempts to cure you of your reductionist viewpoint and clue you in to the difficult—and evolving—challenge of being a modern mum.
Wyeth targets 'illumamas', challenges conventional motherhood
HONG KONG - Wyeth’s milk formula brand, Illuma is targeting modern and socially-active mothers, or ‘illumamas”, in its latest campaign.
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