misinformation
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"What is good for audiences, is good for business": How BBC's commitment to verified journalism is shaping brand safety for advertisers
In an exclusive, Campaign speaks to BBC about why the broadcaster believes funding ethical journalism combats false information, while ensuring brand security and connecting with audiences in a credible media setting.
UN told misinformation could harm billions worldwide
The UK’s spokesperson to the UN, Mungo Woodifield, has warned that misinformation and the use of AI to amplify it, threatens to impact billions of people worldwide.
How advertisers are funding record amounts of disinformation
The spread of unreliable AI-generated news websites are unintentionally being funded by some of the world's biggest brands through their programmatic ad buys. Campaign explores.
How and when brands should respond when misinformation goes viral
In recent months, many brand controversies have been rooted in misinformation and false allegations. But experts say it’s not always imperative to right those wrongs.
Google's AI chatbot Bard spouts lies and misinformation in 78% cases: report
In one instance, Bard wrote a 227-word monologue denying the Holocaust, which included details like the “photograph of the starving girl in the concentration camp…was actually an actress who was paid to pretend to be starving,” raising startling safety concerns.
Twitter halts Covid-19 misinformation policy in latest business pivot
The pandemic-inspired policy, which removed more than 11,000 accounts since 2020, is no longer in effect.
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