minewater

Case Study: Cheil and Minewater use inaction to trigger a donation drive
May 24, 2012
Emily Tan

Case Study: Cheil and Minewater use inaction to trigger a donation drive

SEOUL - For a good cause, Minewater and Cheil Worldwide banked on the insight that consumers were willing to donate money, providing they didn't have to make an effort to do so.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon layoffs impact APAC adtech and media leaders

1 Amazon layoffs impact APAC adtech and media leaders

Google delays cookie deprecation again: APAC adtech leaders respond

2 Google delays cookie deprecation again: APAC adtech leaders respond

‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

3 ‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real

Pepsi unveils new logo and identity; colours 120 markets in electric blue

4 Pepsi unveils new logo and identity; colours 120 markets in electric blue

Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

5 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract

Digital Media Awards 2024 winners revealed

6 Digital Media Awards 2024 winners revealed

Dentsu China's new CEO on transformation, talent, and looking beyond borders

7 Dentsu China's new CEO on transformation, talent, and looking beyond borders

Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

8 Dentsu ANZ restructures: CEOs Danny Bass and Steve Yurisich exit

WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1

9 WPP blames Pfizer loss and tech client cuts for 1.6% revenue fall in Q1

AI won’t take your job or business. The people who learn and apply AI will

10 AI won’t take your job or business. The people who learn and apply AI will