measurment
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Jul 12, 2023
Anzu and IAS take on viewability and invalid traffic in gaming
Marketers are looking for greater transparency and actionable data to deliver results for their campaigns as time in gaming increases.
Dec 15, 2022
The future of measurement is here — but don’t expect a silver bullet
Google's VP of global measurment solutions says marketers are mistaken to think there will be a one-stop-shop solution to replace third-party cookies.
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