mark liversidge
All about the experience: Hilton's Mark Liversidge
THE FACE BEHIND THE BRAND: Hilton Worldwide’s new APAC chief marketer Mark Liversidge aims to make the hospitality group’s name synonymous with travel.
Mark Liversidge to part ways with CSL
HONG KONG - CSL will be parting ways with its chief marketing officer Mark Liversidge (pictured), who had served in the role since May 2010.
Give consumers control to succeed with video content: Digital Matters panel
SINGAPORE - Brands must get beyond the simplistic wish to create a viral video and give some control over content to consumers while accepting that the brand no longer fully controls the message, according to a panel discussion yesterday at the Digital & Music Matters conference.
1O1O takes aim at entrepreneurs under 39
HONG KONG - CSL's premium brand 1O1O has made its single biggest investment in eight years into a strategic repositioning campaign meant to address a new market segment breaking away from the older 'taipan' businessmen it used to target.
VIDEO: CSL's Liversidge on its multi-brand strategy and 4G
HONG KONG - After helping CSL to win 'Asia's Best Brand' at the recent CMO Asia Awards, the mobile network operator's own chief marketing officer Mark Liversidge talks to Campaign about its multi-brand strategy, and how the 4G platform represents the "dawn of a new generation" for advertisers.
Hong Kong mobile player CSL promotes Mark Liversidge as marketing head
HONG KONG - Hong Kong-based mobile operator CSL has promoted Mark Liversidge as its new chief marketing officer, succeeding predecessor Aenil Premji who resigned at the end of May.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
