lux
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What's in a name? A new campaign explores labels, liberation and legacy
WATCH: Unilever's powerful new initiative encourages women in China to defy tradition, shed sexist names and reshape their identity.
Lux’s global brand VP on why the brand is calling out sexism
Severine Vauleon on the Unilever brand’s new ‘Shut Up Sexism’ campaign, and having a cause-driven strategy pay off—particularly in China.
Unilever's Samir Singh: Sustainability shouldn't burden consumers with guilt or expense
In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition.
Lux tries to show men what it's like to walk while female
In a campaign by Wunderman Thompson Singapore, the Unilever brand uses the City Walks platform to let men experience the leers, comments and physical intimidation women often endure.
Scent expert fails to sniff out contrived branding in Lux campaign
In new work for Unilever by Wunderman Thompson Singapore, the smell of patchouli and cringe wafts in the air.
Let Caster Semenya run, says Lux
The Unilever brand takes a stand against the athlete's Olympics ban in work by Wunderman Thompson Singapore.
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