loyalty program

May 5, 2021

Ogilvy named global creative agency for World of Hyatt

The agency will lead creative, experience and strategy for Hyatt’s loyalty program.

Mar 23, 2018

Short-term 'sugar rush' can seduce marketers

Amid all the focus on setting up digital platforms and acting on real-time data and incentives, marketers may be forsaking long-term brand building at their peril, says Cathay Pacific brand chief Edward Bell.