lingerie
L'Oreal and Neiwai team up to encourage comfort in one's skin
The co-branded work by McCann Shanghai for lipstick and lingerie came from the insight that traditional beauty norms still weigh on many Chinese women.
Are China-facing fashion and beauty campaigns ready for a makeover?
Long-dominated by porcelain skin and a slim physique, the definition of beauty is slowly changing, thanks in part to a number of influential Chinese consumers—and brands are paying attention.
Wacoal unveils underwear brand for Chinese mid-range market
BEIJING - Wacoal Holdings Corp has launched a new women's underwear brand, La Rosabelle, exclusively for the Chinese mid-market segment.
Chinese lingerie brand uses Princess Di lookalike in ads
SHENZHEN - A Chinese lingerie brand chose the anniversary of Princess Diana's death to launch a new range of underwear, which is being promoted on billboards featuring a lookalike wearing a tiara.
Chinese lingerie brand uses Princess Di lookalike in ads
SHENZHEN - A Chinese lingerie brand chose the anniversary of Princess Diana's death to launch a new range of underwear, which is being promoted on billboards featuring a lookalike wearing a tiara.
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