linda yaccarino
Dec 20, 2023
X/Twitter one year on: Site traffic is up 22.3%
X/Twitter is a sinking ship, with some putting a six-month countdown on Linda Yaccarino’s job. But what does controversy actually do for its popularity?
Nov 30, 2023
X-rated Musk burns bridges with concerned advertisers: ‘Go F yourself’
Ad chief Linda Yaccarino attempts to clean up after public tirade.
Jul 24, 2023
Twitter's blue bird will be replaced with an X in corporate rebranding
Elon Musk announces an interim "X" logo live since Sunday. It replaces the iconic blue bird symbol, while the site X.com now directs to Twitter.
Jul 2, 2023
Media execs: Twitter needs brand safety, not new bells and whistles
Video ads won’t be the “silver bullet” to Twitter’s problems.
Jun 16, 2023
Twitter: A risky ad spend venture or resurging platform for growth?
SOUNDING BOARD: Can Linda Yaccarino's appointment as Twitter CEO turn the tide on the platform's ad spend debate? Group M, its biggest ad buyer, seems to think so. Campaign asks APAC industry experts to weigh in.
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