key opinion leaders
10 Chinese KOLs to watch
We asked three top influencer companies to recommend 10 key opinion leaders from China who they think will make the biggest impression on consumers in the coming months.
Challengers take aim at Taobao and WeChat, with more live-streaming
Xiaohongshu and Pin Duo Duo are among the new platforms that may give Taobao a run for its money.
A coming of age for KOLs
Influencer marketing in China is a crowded place. For KOLs the good news is that interest is unlikely to ebb soon. The bad news? Brands are getting wiser and more discerning.
What to make of Papi Jiang, and tips for making the most of KOLs
CHINA INNOVATION 2016: Papi Jiang is arguably the top KOL in China at the moment and even has venture capital behind her, but how do three firms rate her?
Breaking the internet, Chinese style
CHINA INNOVATION 2016: How brands are tapping China’s unique influencer marketing environment.
Influencer network agencies boom in Asia
Spike in new firms connecting influencers and brands reveals varied commercial models and approaches to authenticity.
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