kawo
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Feb 26, 2024
WeChat dominates China's social media: All B2B brands invest
TOP OF THE CHARTS: A new study by Kawo unveils the uses of social media and its role in the B2B marketing landscape for multinational corporations in China.
May 19, 2022
Why China still lags on marketing SaaS spending
SHANGHAI ZHAN PODCAST: The co-founder of Chinese social media SaaS platform, Kawo, says China’s ability to implement marketing technology isn’t just about its unique platform ecosystem. Its challenges are also related to the degree of cultural acceptance around new ways of working.
Jun 18, 2018
'Be careful when talking about Tibet': Tool aims to help brands avoid hot water
Social-management platform Kawo wants to help ease the angst of brand managers who worry about posts running afoul of China's ever-shifting list of banned topics.
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