james
Service brands must shape reality, not build branding fantasies
ASIA-PACIFIC – As hospitality in Asia evolves, there’s little room for marketing and delivering a service as you would a product. James Stuart, co-founder of The Brand Company and author of Hotel Brand Bites, talks to Campaign Asia-Pacific about key strategies that marketers and entrepreneurs need to craft service and hotel brands for the 21st century.
James Procter leaves TBWA Hong Kong to return to Australia
HONG KONG - After less than eight months at TBWA Hong Kong, James Procter is leaving his executive creative director role to return to Australia for personal reasons.
DATA POINTS: LeBron James is most popular Western celeb in China
Synthesio, a social-media monitoring company, listened to celebrity related conversations across the Chinese social web over a six-month period ending mid-February 2013 and created an infographic that ranked the top 25 celebrities based on the number of online mentions on Sina Weibo, Youku, Renren, and Tencent Weibo. NBA basketball player LeBron James took the top spot, followed by singers Rihanna and Justin Bieber, respectively. Lady Gaga and Taylor Swift rounded out the top five.
Siri's inaccuracy may keep it a novelty
GLOBAL - Nearly a year after its launch, Apple's Siri is still far from the accurate and helpful personal assistant that Apple has been advertising, according to a study by investment bank and asset management firm Piper Jaffray.
Five things to know about social-media campaigns in China
With Chinese social-media users estimated to reach 414 million by 2014, Mindshare China's national director for social media James Zhu sheds some light on what it takes for a social media campaign to be successful in this densely populated landscape.
China Telecom launches mobile LBS campaign with McCann Erickson
GUANGZHOU - McCann Erickson Guangming Guangzhou has developed a new campaign for China Telecom's Wifi service. It alligns with the client's sponsorship of the World Universidad competition in Shenzhen next month
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