hot and cheezy

Case Study: How KFC Malaysia stole a burger-march on McD's
Feb 11, 2016
Emily Tan

Case Study: How KFC Malaysia stole a burger-march on McD's

KUALA LUMPUR - Mediabrands and KFC used programmatic video targeting to launch the Hot & Cheezy Chicken Burger and steal the youthful burger crowd from rival McDonald's.

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