hair care
Apr 8, 2021
Head & Shoulders on subverting shampoo ad tropes with new anime campaign
EXCLUSIVE: The P&G brand and creative partner Forsman & Bodenfors talk to Campaign about why it borrowed elements from anime to destigmatise male dandruff in Japan.
Jun 30, 2010
CASE STUDY: Vidal Sassoon raises its profile in Japan
Vidal Sassoon aimed to raise its profile and increase its status as an aspirational brand in Japan's highly advanced hair care market.
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