hada labo

Mar 17, 2015

One in 100 new products 'make it' in Southeast Asia: Nielsen

ASIA-PACIFIC - Just 10 per cent of new products retain a retailer listing beyond their first year in Southeast Asia. But is there an upside for marketers taking the significant risk of bringing a new product to market in the region?

Jun 18, 2012

Mentholatum Company hires PurpleClick Media for SEM strategy

SINGAPORE – Health and skincare brand The Mentholatum Company has appointed digital marketing agency PurpleClick Media to handle its local SEM strategy.