gwi
Mar 24, 2022
Consumers demand action not 'empty statements' by brands in response to Ukraine
A new survey says 84 per cent of consumers expect brands to take action during crises and international events – and they will be ‘very vocal’ if brands don’t meet their expectations.
PROMOTED
Mar 16, 2022
Creating scroll-stopping content with monotony, mood, and motivators in mind
The way consumers today interact and engage with brands has changed dramatically. They want unique, attention-grabbing creativity delivered in a personalised way. For content to succeed, brands need to understand how monotony, mood and motivators contribute to consumer connection.
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