The CMO's MO: For Bhaskar Choudhuri, the real shift in tech marketing is moving beyond one-off product launches to word-of-mouth, global campaigns, and after-sales engagement as core brand levers.

With World Cup broadcast rights still unresolved in India and China, up to 2.8 billion fans could miss coverage—making the ROI for Asia’s FIFA sponsors harder than ever.

The Japanese snack major will strip colour from 14 of its best-known products from May 25.

Jayme Headquarters' RJ Espartinez never planned to be in advertising. But between the undercover stings, the K-pop-named fish and the global awards, it's hard to imagine him anywhere else.

The streaming giant is launching the rollout in 2027.

Exclusive: After more than two decades shaping FMCG branding, he moves to entertainment to become Netflix's senior director of marketing for SEA and Greater China.

New global CEO talks to Campaign about his plans to reboot the underperforming international business and how the key to success is to focus on client growth, not on pitch opponents.

With latest talent moves and pitch wins across Dentsu, Hakuhodo International, Tim Hortons, Initiative Australia, PHD China, WPP Media and more.

“Put lipstick on a pig, and it’s still a pig,” says de Oude. In a wide-ranging interview, the founder-CEO reflects on the withdrawal crisis that shook the fintech in 2025, the lessons he took from it, and why Hong Kong expansion is the first stop on a very long road.

With unboxing culture and AI-powered shopping on the rise, packaging speaks before brands do—and increasingly, it’s the only pitch that matters, per an Elmwood report.

Conventional hearing aids are not designed for hijab-wearing women. Wardah and Dentsu Indonesia are changing that for millions around the world.

In an exclusive sit-down with Campaign Asia, the incoming leadership makes the case for independent creativity in a holdco-dominated market and explains why the AI era is wind in their sails.