gamers
Gamers are not who brands think they are
From geeks to grandmas, the traditional gamer persona no longer holds true. So what does it mean for brands?
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In-game mobile ads cause APAC gamers to ditch gaming
TOP OF THE CHARTS: According to OMG's latest research, brands need to think hard about how they can add value to the gaming experience, instead of blatantly interrupting it with ads.
With sharply defined audience, Ampverse sees mass-market brands signing up
Gaming influencer platform benefits from being able to reach home-bound audience, plots wider Asia-wide expansion.
The COVID-19 effect on China’s gamers and mobile gaming
Are brands up to the task to delivering seamless and creative personalised ads into mobile gaming scenarios?
Game play by women surges during pandemic, action shifts from consoles to mobiles
TOP OF THE CHARTS: Google-Niko Partners report shows that the idea of gaming as a male-dominated market is antiquated, as women's game play and spending rise.
The real lives of the mainland's 625 million gamers
TOP OF THE CHARTS: New research from OMD China fleshes out the demographics and interests of mainland gamers. Guess what? They're real people.
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