future
Will advertising agencies survive?
As ad agencies find that they must move on from their traditional roles as creators and strategists and AI makes its presence increasingly felt, is a root-and-branch change to the industry’s long-standing business model necessary?
Empathy and culture: The keys to successful M&A
Spain-based LLYC has acquired U.S.-based BAM. This video, presented by Agency Futures, the consultancy that advised on and helped close the transaction, underscores the vital role that certain overlooked factors can play in all such unions.
Documentary questions future of agency model
CANNES LIONS: Kill Your Darlings follows creative director Anouk Jans as she questions whether the agency model is cracked and ponders her own future in the industry.
Five agency-brand models will define 2020s, UK's IPA finds
Titans and engineers will roam the agency world, but opinions are split over which agency-client model works best.
Neglecting the future is not an option
Short-termism reigns even though game-planning for the future is a critical survival skill for companies. A strategist from Quantum Consumer Solutions provides a framework for dividing the probable from the plausible and the possible.
Ford's 2020 global trends report reveals loneliness as epidemic
But the automaker has tips for how marketers can help solve the problem.
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