foxconn
The Globalist in Japan: What is a brand worth?
The Globalist in Japan is a regular column discussing Japanese marketing from an international point of view. In this debut piece, John Woodward, chief strategy officer of McCann Worldgroup Japan, looks at the example of Sharp, which is now owned by Foxconn, to ask why companies don’t invest more in building their brands.
What's next for Japan's once-mighty Sharp after Foxconn deal?
Prophet's David Brabbins offers two brand strategies for the new owners of Sharp to consider.
Foxconn brands Apple, Dell & HP at risk of guilt by association
The situation at the Chinese factory could become a PR headache for the likes of Apple and Dell.
Wise PR counsel is as vital to CEOs as an army of lawyers
David Wolf, CEO at Wolf Group Asia, advises CEOs in the region to shell out for intelligent and capable PR counsel as the BP oil spill and Foxconn suicides continues to dominate headlines across the world.
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