forrester consulting

Programmatic adoption by APAC marketers on the rise: MediaMath
May 20, 2016
Gabey Goh

Programmatic adoption by APAC marketers on the rise: MediaMath

SINGAPORE - About 41 percent of senior marketing professionals in Asia Pacific have already adopted programmatic buying into their media-buying processes, according to a new study by Forrester Consulting, commissioned by MediaMath.

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