food and drink

Jul 31, 2019

Bacardi searches for new Patron and Grey Goose global CMO

It follows the abrupt exit of Lee Applbaum.

Sep 14, 2016

Why did McDonald's YouTube channel fail?

Channel Us closure says more about agency land and its struggle to understand content than it does about McDonald's, writes Somethin' Else's Steve Ackerman.

Sep 13, 2016

On Facebook, 97% of brands still rely on organic reach: BBDO

For years the social network has been telling advertisers they must pay to magnify their exposure, but most continue to resist.