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What Google Lens means for advertisers
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4 days ago

What Google Lens means for advertisers

The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.

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Publicis Media's Zenith rebrands, adds consulting to its capabilities
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May 12, 2017

Publicis Media's Zenith rebrands, adds consulting ...

The media agency repositioned its services to focus on "ROI+" and the "full customer journey," said the CEO.

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Wendy's coughs up the nuggs as #NuggsForCarter becomes most retweeted of all time
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May 10, 2017

Wendy's coughs up the nuggs as #NuggsForCarter ...

The fast food brand will also donate $100,000 to the Dave Thomas Foundation for Adoption.

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Why Google's second shot at programmatic TV buying will work
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Apr 27, 2017

Why Google's second shot at programmatic TV buying ...

Things have changed since 2012, and Google's re-entry to the market will change it even more.

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Pre-roll ads are the least interruptive, finds IPG study
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Apr 19, 2017

Pre-roll ads are the least interruptive, finds IPG ...

83 percent of consumers said viewing wasn't disrupted by the non-skippable format.

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Why the Fearless Girl should make marketers nervous
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Mar 30, 2017

Why the Fearless Girl should make marketers nervous

Audiences can only be manipulated so many times before the waters of goodwill become polluted by cynicism.

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