finsbury

Nov 25, 2019

Why cyber crisis communications need more than tech to succeed

Head of Asia at Finsbury on the role of emotional thinking during a tech crisis.

Apr 19, 2018

Aston Bridgman leaves co-president role at Finsbury Japan

The agency is expected to make a new appointment soon.

Oct 20, 2017

Passivity and pace problematic for Japanese communicators abroad

Japanese corporations are getting better at dealing with crises, but slow decision-making and a lack of proactivity still leave them exposed in complex markets like the US.

Jul 10, 2017

Why Japan needs strategic communications when buying foreign assets

Japanese corporations have a compelling opportunity to take a proactive approach to cross-border M&A in 2017, says Kyota Narimatsu of Finsbury.

Nov 16, 2016

'No comment' no longer an option for Japanese companies: Finsbury

WPP-owned PR agency sees opportunity to help Japanese brands operate in an increasingly complex world.