financials
Global agency groups 2023 report card: Restructuring, freelance cuts and AI plans as growth gets harder
Last year some global agency groups found the going tougher than expected but others came through and are still on their planned courses.
IPG declines in 2023, targets flat 2024 as last year’s challenges continue
Asia-Pacific led Q4 revenue declines due to dips in China and Japan. CEO Philippe Krakowsky estimates the holding company will invest roughly $80 million in AI this year.
Omnicom meets 2023 guidance, eyes investments in AI
CEO John Wren resists pegging a number to Omnicom’s AI investment after a series of announcements from his peers.
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Verdict on WPP’s AI pitch to investors: ‘If only the company were growing more strongly’
Campaign reports from capital markets day where WPP presented to investors.
Publicis Groupe reveals 6.3% growth and major investment in AI
CoreAI platform will mean 'everyone in Publicis will become a data analyst, an engineer, an intelligence partner'.
YouTube returns to growth in Q2
As Google recovers from an advertising retraction, CFO Ruth Porat has been handed a new role overseeing parent Alphabet’s experimental bets.
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