TODAY'S EDITION 06/03/2026

Latest

Woolley Marketing: Why your agency’s best work is not for sale

Procurement can accelerate a process, but it cannot manufacture brilliance. A faster milk cart is a poor substitute for a racehorse, argues Darren Woolley.

Malaysia enforces social media ban for children under 16

Age verification is now mandatory for social platforms including Instagram, TikTok, YouTube, and Roblox under the Online Safety Act.

Meta rolls out global 13+ content restrictions for teens across Instagram, Facebook and Messenger

Meta is making Instagram, Facebook and Messenger default to 13+ content settings for all teen accounts globally, adding automatic content barriers and session limits on topics like nutrition, weightlifting and anxiety.

Inside ChatGPT ads: What marketers in APAC should know before the format arrives

ChatGPT's ad pilot has landed in ANZ, with Japan and South Korea next, how can APAC marketers shift their strategies from traditional search to conversational, intent-driven advertising across LLM-based advertising?

Javier Campopiano announces next move

He departed Omnicom Advertising last week.

Dentsu India wins Tata Group’s Indian Premier League media mandate

The deal is one of the most significant IPL media consolidations in recent years.

2026 Cannes Contenders: Gut creative predicts APAC hopefuls

Gut Asia's Ernest Chin picks standout campaigns that have the best prospects at this year's Cannes Lions.

Google expands virtual try-on across key APAC markets

The tool allows users to upload a photo and see how clothes or shoes would realistically look on them before making a purchase.

Relief for Indian football fans, Zee Entertainment signs last-minute FIFA deal to broadcast World Cup

The deal spans 39 ⁠FIFA events over eight years through 2034, including the Women's World Cup in 2027.

Accenture Song brings back founding member to lead Southeast Asia

Patricio De Matteis is no stranger to the business or the region.

Innocean targets Korea’s mountain ramen waste problem

'Magic bombs' turn discarded ramen broth into solid gels. Ad Nut doesn't think technology can compensate for a spectacular lack of civic sense.

Inaugural Campaign Indonesia Awards winners announced

Hakuhodo dominates the creativity category; Wardah is named the best brand

APAC Power List 2026: The top 50 marketers shaping the region's next chapter

In a climate of extraordinary pressure and possibility, the select cohort of marketing leaders are setting the standard for purposeful, high-impact leadership.

The Work


Telstra turns up the volume on e-waste

In a world producing 7kg of e-waste per person, Telstra promises to give every second device a second life by 2030.

Watch


OPINIONS

60 and eyeing 70: A Leo exec on experience in an industry obsessed with newness

Amanda Wheeler turns 60 this year and shows no sign of slowing because while anyone can prompt AI, it still takes experience to know if the output is any good.

Open source you (and all your relatives): The future of DNA marketing

Brands like Shiseido use DNA databases to pick your moisturiser. Barry Lustig thinks that ethical DNA targeting is the beginning—when the genomic Pandora's box cracks open, not every hand reaching in will be a clean one.

The black box ate the media plan

How the transparency revolution became a trust exercise

The Information

Advertising’s credibility problem is not about measurement, it is about mentality

Parts of the industry have started mistaking measurement for strategy, and the two aren't interchangeable, writes Ian Whittaker in his latest op-ed for Campaign.

Why marketers are turning to ChatGPT and Claude to manage their e-commerce ads

What started out as a way to “chat with your data” is now becoming something much bigger.

The growing cultural convergence of China, Japan, and South Korea

Once a siloed hierarchy of markets, the explosion of travel between Shanghai, Seoul and Tokyo has created new forms of cultural fusion that smart brands are tapping into.

FIFA's biggest Asian sponsors can't watch the World Cup they're funding

With World Cup broadcast rights still unresolved in India and China, up to 2.8 billion fans could miss coverage—making the ROI for Asia’s FIFA sponsors harder than ever.

To all the men in advertising: please start showing up

You can’t be a male ally if you’re not in the room.


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