episilon
Sep 14, 2012
59 per cent of new subscribers are not reading emails: Epsilon
GLOBAL - Nearly six in 10 new email subscribers on an average email list have never clicked on or opened an email from the marketing programme, according to a new study by Epsilon and the Direct Marketing Association's (DMA) Email Experience Council.
Nov 21, 2011
PROFILE: Epsilon's Leung says put yourself, and your staff, in the customer’s shoes
ASIA-PACIFIC - It’s such a well-worn saying that it’s often written off as a cliché, but Epsilon’s Regina Leung finds that in the pursuit of profit, marketers often lose sight of the customer’s perspective.
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