english premier league
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Why StarHub believes streaming is the future of live sports
StarHub will offer the English Premier League competition for six seasons, having entered into an exclusive agreement with the Premier League earlier in 2022.
Tottenham Hotspurs rides digitalisation, personalisation to retain fans
With a multitude of entertainment options, the 130-year old club has a fight on its hands to keep consumers—especially millennials—interested in the club, says executive director Donna-Maria Cullen.
Now private, CSM casts ambitious eye on Asia
LONDON - With the acquisition of its parent company Chime Communications by Providence Equity Partners now complete, CSM Group is making moves to execute an ambitious growth strategy—with Asia high on the priority list.
Chelsea FC plays wide to Asia
THE FACE BEHIND THE BRAND: Global fans now far outnumber loyal locals, but according to Chelsea FC’s Asia MD Adrian New, demands for success make Asian devotees hard taskmasters.
Carlsberg boosts fan engagement with English Premier League
HONG KONG- To promote its three-year global deal as official beer sponsor of the English Premier League (EPL), Carlsberg Hong Kong has kickstarted a series of marketing initiatives including a chance to win a free trip to an EPL match in the UK.
Est Cola deal with Manchester City in Thailand typifies market-specific sponsorship trend
BANGKOK - English football club Manchester City has inked a sponsorship deal with Est Cola to become its official soft drinks partner in Thailand, a move that illustrates the current trend among football clubs to seek more sponsorship deals on a country-by-country basis.
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