dunnhumny
Jan 26, 2018
Byron Sharp: Heavy buyers a 'dead-end' marketing strategy
Byron Sharp has hit back at research by Dunnhumby suggesting that "heavy buyers" are undervalued in marketing, decrying the findings as representing a strategic "dead-end".
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
