drugs
Why a niche pharma publisher is getting business from BMW
As revenue from blockbuster drugs dries up, brands and media in the pharma space have had to adjust. Sherlynn Tan of Singapore-based MIMS explains what one media owner has done.
CAMPAIGN SPOTLIGHT: From Drugs to Brands
Healthcare marketers from around Asia gathered in Singapore March 1 to discuss a wide range of topics from government regulations and compliance to the biggest emerging markets to the proper mix of digital versus traditional media.
Drug ads might not translate to sales as expected : Synovate
HONG KONG – Drugs ads are effective in raising people’s awareness of their own health, but not so effective in persuading people to buy drugs, according to a research study on the advertising effectiveness of drug and disease-related ads launched by Synovate today.
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